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Proactive Prospecting: MSP Outreach & Trust with Breach Tracker

Standing out as an MSP often feels like an uphill battle. Cold outreach yields diminishing returns, and building genuine trust with prospects before they sign a contract is essential, yet difficult. How can you cut through the noise and demonstrate your value proactively, positioning yourself as the cybersecurity partner they need from the very first interaction? Waiting for prospects to experience a disaster isn't a strategy; proactively showing you care is. This post introduces Breach Tracker, a feature designed not just for monitoring, but for enabling timely, relevant prospect outreach based on real-world events. We’ll explore a strategy focused on leveraging new dark web breach intelligence to "strike while the iron's hot" - providing immediate value, building critical trust, and becoming their trusted cybersecurity adviser before day one.

The Challenge: Connecting Meaningfully with MSP Prospects

Prospects are busy, skeptical, and bombarded with messages. Traditional outreach often lacks relevance or urgency. You need a way to:

• Initiate conversations based on genuine need or concern.
• Demonstrate your expertise and proactive approach early.
• Build foundational trust before asking for a sale.
• Answer the prospect's unspoken question: "Does this MSP really understand my risks and care about my security?"

Simply listing your services isn't enough. You need to show, not just tell.

Introducing Breach Tracker: Monitoring Beyond Your Clients

While monitoring the dark web for client credentials is vital, Breach Tracker extends this capability directly into your prospecting efforts. Integrated within our Cyber Score campaigns, this feature allows you to specifically monitor the domains of your prospects.

How Breach Tracker Works for Prospecting

The process is designed to be straightforward:

1. Create a Cyber Score campaign: Dedicate a campaign to a group of prospects you're targeting.
2. Load prospect domains: Add the company domains of these prospects to the campaign, via a CSV list.
3. Enable Breach Tracker: This is the key step. Within the campaign settings, simply turn the Breach Tracker toggle ON.

Once activated, Breach Tracker continuously checks the domains in that specific campaign against newly published dark web breaches. It’s not looking at historical data; it’s focused on new exposures.

The "Strike While the Iron's Hot" Outreach Strategy

The real power of Breach Tracker lies in the action it enables. This isn't just about knowing; it's about doing. When a breach occurs involving one of your monitored prospects, you have a unique, timely opportunity to demonstrate value.

Receiving the Alert: Your Timely Trigger

When Breach Tracker identifies employees from a monitored prospect domain in a new dark web breach, you don't have to hunt for the information. You'll receive an automatic email notification. This alert tells you which prospect was impacted and that the exposure is recent (e.g., "Acme Dental was included in this morning's dark web breach"). This notification is your signal to "strike while the iron's hot."

Crafting the "Trusted Advisor" Outreach

This is where you differentiate yourself. Instead of leading with a sales pitch, you lead with help. Your outreach should focus on providing immediate value and demonstrating concern:

1. Contact the Decision Maker: Reach out promptly via their preferred channel (email, phone, LinkedIn).
2. Inform and Advise: Frame your outreach around providing support. Use language like:

"Hi [Contact Name], as part of our community cybersecurity support initiative [or similar framing], I monitor for new dark web breaches potentially impacting local businesses. It appears [Number] of employees associated with your domain were included in a breach reported this morning. I wanted to bring this to your attention immediately and offer here's some tips on the critical first steps those affected should take..."

1. Offer Genuine Help: Provide actionable advice they can use right away (e.g., password resets, MFA checks, phishing awareness).
2. Follow Up: Check back in to see if they have questions or need further assistance.

This approach shifts the dynamic. You're not selling; you're advising and helping, building rapport and credibility from the first touchpoint.

Why This Works: Building Trust Before the Sale

This strategy aligns directly with the core principles of "They Ask You Answer" – building trust through education and transparency. By proactively identifying a risk and offering help without immediate expectation of payment, you:

• Demonstrate Expertise: You show you understand the threat landscape and how to respond.
• Show You Care: You prove you're invested in their security, not just their potential business.
• Build Credibility: Honest, helpful outreach establishes you as a trustworthy source.
• Address Concerns Early: You tackle a real security issue head-on.
• Become the Trusted Advisor: You position yourself as the go-to cybersecurity partner even before they start paying you.

Prospects remember who helped them during a moment of concern. This proactive, educational approach creates a powerful foundation for future sales conversations.

Getting Started with Breach Tracker

Ready to implement this proactive strategy?

1. Log in to your platform and navigate to Cyber Score Campaigns.
2. Select or create a campaign for your target prospects.
3. Load their domains via CSV.
4. Ensure the Breach Tracker toggle is turned ON within the campaign settings.
5. Prepare your initial outreach template focused on providing helpful advice.

Remember, you can also use this exact same feature and process to add value and monitor your existing clients.

Waiting for prospects to realize they need you isn't enough. The Breach Tracker offers a powerful, proactive way for MSPs to initiate meaningful conversations based on timely, relevant events. By stepping up with helpful advice the moment a prospect is impacted by a new breach, you move beyond vendor status. You become the trusted cybersecurity advisor they need, demonstrating your value and building foundational trust long before any contract is signed. Stop just monitoring – start proactively engaging and truly "strike while the iron's hot."