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MSP LinkedIn Prospecting: Why You Should Stockpile Connections Now (Using Automation)

Is finding a steady stream of qualified prospects for your MSP feeling like a constant uphill battle? You know potential clients - accountants, law firms, local businesses - are active on LinkedIn, but manual outreach is incredibly time-consuming. Plus, maybe you're hesitating because you feel you need the 'perfect' message or lead magnet first. Based on three years of real-world MSP prospecting experience, the answer is simple: start stockpiling connections now using automation. This guide breaks down exactly why this strategy works and provides the step-by-step process using Dripify to get your network building on autopilot.

Why LinkedIn is a Goldmine for MSP Prospects

For B2B prospecting, LinkedIn is hard to beat. Unlike other platforms focused on personal identifiers, LinkedIn gives you access to crucial professional identifiers. This makes targeting ideal clients for your MSP significantly easier and more accurate.

You can zero in on prospects based on:

• Industry: Accountants, Law Firms, Manufacturing, HVAC, Healthcare – whatever verticals you serve.
• Location: Target businesses specifically in your service area.
• Job Title: Directly reach the decision-makers – Partners, CEOs, Founders, Owners, IT Managers, Directors.

More often than not, the people you want to talk to have a LinkedIn profile. The platform's search filters are built for precisely this kind of targeted B2B outreach.

The Problem with Manual Prospecting (And Why Automation Wins)

You could manually search for prospects, visit profiles, and send connection requests one by one. But is that really the best use of your valuable time?

This is where LinkedIn automation tools come in. They handle the repetitive, time-consuming task of sending out connection requests, freeing you up to focus on strategy, building relationships with accepted connections, and actually running your MSP. It's a simple matter of efficiency.

Introducing Dripify: The Recommended Automation Tool

While several LinkedIn automation tools exist, we have been using Dripify for three years and it fits this strategy perfectly:

• Proven Reliability: It's been a consistent workhorse for building connections.
• Affordability: It costs around $50 a month for the basic plan, which is all you need to get started with this specific "stockpiling" strategy.
• Simplicity: You can set it up relatively quickly and let it run in the background – true "set it and forget it" functionality.

Getting Started: How to Build Your Prospect List

You don't need LinkedIn Sales Navigator or a Premium LinkedIn account for this initial stockpiling phase. You just need your standard LinkedIn account and the Dripify subscription. Here are two ways to generate your target list:

Option A: Using Your Cyber Score Export

You can export Cyber Score prospecting data from your Iceberg campaigns to Dripify. The Cyber Score Campaign export includes all of the employees' LinkedIn Profile URLs from the companies that you've Cyber Scored. You can use the Job Titles to filter down the list in the CSV, then upload into Dripify.

Option B: Leveraging Standard LinkedIn Search Filters

This method uses LinkedIn's built-in search:

1. Start Broad: Go to the LinkedIn homepage search bar. Enter a general term related to your target (e.g., "Manufacturing companies in [Your City]"). Hit Enter.
2. Filter by People: On the results page, click the "People" filter button.
3. Access All Filters: Click the "All Filters" button to open the detailed filtering options.
4. Dial-In Your Criteria: This is crucial. Use filters like:
   • Locations: Specify your target city, state, or region.
   • Industry: Select the industries you serve.
   • Title (under Keywords): Enter the job titles of decision-makers you want to reach (e.g., CEO, Owner, Founder, President, Partner, IT Manager, Director). You can combine titles using "OR".
5. View Results: Click "Show results".
6. Copy the URL: This is the magic step! Look at the long web address (URL) in your browser's address bar. Copy that entire URL. It contains all the specific search parameters you just set.

The Core Strategy: Setting Up Your "Stockpile" Campaign in Dripify

Now, let's feed that list into Dripify and set up the ultra-simple stockpiling campaign:

1. Log in to Dripify.
2. Start a New Campaign.
3. Add Your Leads:
   • Choose the option to import leads. Select either "Upload file" (for Option A/Cyber Score CSV) or "Import from LinkedIn search" (for Option B).
   • If using the search URL, paste the URL you copied directly into the provided field.
   • Let Dripify process and import the list, then save it.
4. Build the Sequence (Keep it Minimal!):
   • Add only one single action to your campaign sequence: "Send connection request."
   • CRITICAL POINT: When configuring this step, leave the connection request message field completely BLANK. Do not write "Hi, I'd like to connect" or anything else. Just a plain, blank invite. I recommend starting with no follow up messages because it is too easy for you to spam people. No one wants to be pitched so avoid that all together. For now, just send the connection invite.
   • Seriously, no message. Just send the invite straight up. Don't tell them about yourself or your company. They really don't care. You haven't earned their trust yet. No one wants to know that "you specialize in IT for XYZ industry." That's what all the spam bots say to them.
5. Set Daily Limits:
   • Go to the campaign's settings.
   • Find the section for daily activity limits.
   • Set the limit for "Connection requests per day" to 20. This is key for staying within safe automation practices and aligning with LinkedIn's general limits.
6. Launch!
   • Review your settings (blank invite, 20/day limit).
   • Hit the "Launch" button.

The Critical Insight: Understanding LinkedIn's Invite Limits (Why Starting Now Matters)

Why the urgency? Why stockpile? Because LinkedIn limits everyone to sending approximately 200 connection invitations in a rolling seven-day period.

You can't just decide one day that you need 1000 new connections and blast out invites. The platform prevents it. This means building a substantial network is a long game, requiring consistent effort over weeks and months.

By starting this automated "set and forget" process now, sending 20 invites daily, you consistently utilize your allowed invites. You begin building that valuable asset – your network of first-degree connections – steadily over time. The sooner you start, the larger your potential audience base becomes compared to MSPs who delay.

The "Stockpile First, Perfect Later" Advantage for MSPs

One of the biggest hurdles MSPs face with prospecting is feeling like they need the perfect lead magnet, the most compelling message, or the ultimate offer before they even start reaching out. This often leads to analysis paralysis and inaction.

The beauty of the "stockpile first" strategy is that it completely decouples network building from immediate selling or messaging pressure.

• Action Over Perfection: You take immediate, consistent action without waiting for everything else to be perfect.
• Build the Asset: You focus on building the audience first. Think of your growing list of 1st-degree connections as a valuable asset.
• Future Opportunity: When you do develop that killer webinar, insightful guide, or compelling offer, you won't be starting from scratch. You'll already have a large, relevant network of connections (potentially thousands over time) to share it with.

It removes the pressure and allows you to focus on one simple, consistent action: building the network.

Stop letting the 'perfect offer' paralysis stall your LinkedIn prospecting. As we've outlined, the real 'no-brainer' for MSPs is to leverage automation like Dripify to start stockpiling relevant connections today. When you are ready with compelling messaging, you’ll have a valuable, pre-built audience waiting. Don't wait for someday – start building your LinkedIn foundation now. Your future prospects are waiting, and someone's going to connect with them; it better be you.