Communicating with Prospects: Call Scripts

Introduction

The following Cyber Powered Call Scripts can help you when introducing the Cyber Score Card to prospects. These scripts focus on identifying demand, addressing key cybersecurity pain points, and encouraging meaningful follow-ups without pitching too soon. This article breaks down the scripts, objection-handling techniques, and essential tips for tonality to ensure success.

💡 Pro Tip: Focus on their problem, not on your product. Until they realize they have a problem, and you know what it is, you shouldn't pitch.

Cold Call Introduction Scripts

Purpose:

Identify if prospects care about their cybersecurity risks and build trust through community outreach.

Scripts:

• Basic Outreach:
  “Hi [First Name], I’ve prepared your Cyber Score Card, which highlights your public-facing security risks like email breaches and website vulnerabilities. Would you like me to walk you through the results?”‍
• 🔥 Dark Web Hook:
  “Hi [First Name], I noticed some of your work emails might be exposed on the Dark Web. I’m reaching out to make sure businesses like yours understand the risks. Would you like to check which accounts are affected?”

Addressing Common Pain Points

Key Themes:

The scripts aim to uncover critical cybersecurity concerns using relatable analogies and clear, non-technical language.

💡 Pro Tip: Focus on listening to the prospect's concerns and frame cybersecurity solutions as opportunities to strengthen their business.

Overcoming Objections

Common Objections and Responses:

1. “We already have an IT person.”
“That’s great to hear! Your IT team might find the Cyber Score Card helpful, as it highlights vulnerabilities like Dark Web breaches that may slip under the radar. Should we set up a call to review it together?”‍

2. “Cybersecurity isn’t a priority.”
“I understand—it’s easy to focus on other priorities. But cyber threats are increasing, and waiting can be risky. I’d love to share a few quick tips that could help protect your business. Would that be okay?”

Follow-Up Strategies

Postcard Follow-Up Script:

“Hi [Name], I sent over your Cyber Score Card recently. It’s like a cybersecurity report card for your business. Did you have a chance to look it over? I noticed a couple of risks that I’d love to explain.”

Best Practices for Success

• Keep It Conversational: Focus on education, not selling.‍
• Build Trust: Stress local community outreach and genuine concern.‍
• Frame the Score Card: Use familiar comparisons like a credit score to explain its value.‍
• Ask for Referrals: End calls by asking if they know anyone else concerned about cybersecurity.

Conclusion

The Cyber Powered Call Scripts are designed to open doors, identify pain points, and encourage meaningful conversations about cybersecurity. Use these strategies to build trust, uncover concerns, and provide actionable value without overwhelming prospects.