Outbound lead gen built for MSPs to grow their business

Built for MSPs using

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For MSPs Under $1M Who Are Tired of Losing Leads to Google Ads

You've gotten this far with referrals & inbound leads but your stuck at $500k ARR and need to grow. Inbound isn't broken. It's just stacked against you.

Your referral pipeline has dried up

Your network got you this far. The phone stopped ringing. Now what?

Google Ads are a bidding war

Bigger MSPs spend more and take all the leads. You pay and still lose.

Your CRM is empty & don't know where to start

You don't know your leads & they definitively don't know you.

This is why most MSP stall between $500k - $1M ARR.

Out smart competitors so leads never go to Google.

A simple outbound system that helps you build rapport, collect recon, and influence on your Dream 200 leads so they never Google search “IT provider near me.”

Outbound is your unfair advantage.

It costs MSPs $1800 to book a sales call with Google Ads. You're being outbid on Google Ads by richer competitors. But those prospects are only the 3% of leads who are in the buying window right now. Concentrate on influencing the other 97% and you will win the leads before they go to Google. MSPs who win long-term don’t wait for inbound.
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They out smart their competitors.

They do this by:

Building relationships before leads need a new MSP

Influencing the right 200 businesses

Making sure those businesses know who to call

...so your leads call you instead of searching on

Your competitors are just waiting for inbound leads

So you can easily out smart them if you have the right strategy. This is how you can own the leads before the ever get to Google

Know What to say

🧲 Use the Cyber Score lead magnet to start convos with leads without pitch-slapping them or feeling salesy.

Built for MSPs using

Who to say it to

Get the contact info for the exact businesses you want as clients. We build your Dream 200 list right inside your CRM.

and How to say it

Get 1-2 convos started daily using our LinkedIn automation platform. Follow our cold call & cold email scripts. Easily book events using our Event Hunter directory.

The Cyber Score Outbound Engine

Know who to contact, what to say, and how to reach your Dream 200. Capture the attention of your leads before they ever go to Google Search.

Know who to target with a Done-For-You Dream 200 list

Remove the guesswork of who your leads are. We build your Dream 200 lead list so you know exactly who they are & how to contact them.

200 local business

Right size. Right industry. Right problems.

CRM Integration

We'll put your Dream 200 right into your CRM so you can start hunting outbound in Week 1.

Outcome

So you know every lead in your area that you want to hunt.

Know what to say with your Cyber Score lead magnet

So you can talk to any lead without feeling pushing, salesly, or nervous.

Start a conversation

Whether you're walking in to their office, at a trade show booth, cold call, or LinkedIn message, you got engaging material to start a conversation.

Build rapport

Help them fix their leaked passwords. Fix their DMARC records. Offer your password manager. Earn trust.

Collect recon

Spark the convo with cyber security, collect recon by asking "who's helping you with this stuff"

And how to say it with proven scripts & playbooks

Simple playbooks that focus on rapport and recon. So you can earn their attention without having to feel rejected 100x a day.

Automated LinkedIn outreach

Start 1-2 convos per day with done-with-you LinkedIn automation. We build the campaigns, you talk to leads.

Find your next event

We will find you an event so you can meet your leads without blowing your budget.

Make money in the follow-ups

The money is in the follow-ups so we wrote out exact what you need to say and when to say it to convert leads.

What success looks like

These are our clear milestones so you know you’re on track, even before deals close. This is the progress you should expect if you follow the Outbound Engine system.

7 days

Rapid Onboarding

✔ Dream 200 is built into your CRM
✔ Cyber Score lead magnet goes live
✔ LinkedIn outbound launched

30 days

Conversations are compounding

✔ 1-2 new LinkedIn convos daily
✔ Booked 1st lead gen event <$1k
✔ Collecting recon in your CRM

90 days

Booking meetings

✔ Booking rapport & recon meetings
✔ Ran 1st lead gen event
✔ 1st leads booking discovery calls
✔ Prioritized list of Dream 200 leads

180 days

Leads are turning into Prospects

✔ You feel confident speaking to leads
✔ Prospects are entering buying window
✔ Following up & booking sales calls
✔ Finally not stressed about lead gen

365 days

Profitable Outbound Machine

✔ Leads call you before Google
✔ Predictably booking discovery calls
✔ Closing new deals
✔ Getting referrals from Dream 200

What you get with the Cyber Score Outbound Engine

A done-with-you outbound system that builds your list, gives you what to say, and gives you a routine to follow. Everything you need to run outbound without guessing, feeling salesy, or burning out.

For $299/month you get:

Done-for-you Dream 200 lead list inside your CRM

Cyber Score lead magnet for calls, emails, LinkedIn, & events

Scripts & templates for outbound & follow-ups

LinkedIn outbound automation connected to your CRM

Outbound coaching & accountability

Mike hunting for you at your event if you're an annual subscriber

Your Done-with-you Outbound Lead Gen system using the Cyber Score

Book a with Mike 📅

Check out the Cyber Score in action!

Mike personally flew to 47 prospecting events with our MSPs in 2025 to engage with leads. We aren't backseat drivers. These are playbooks built on the front lines

Built for MSPs using

Super simple integration directly in your CRM. By Michael Bakaic & Nate Freedman who live and breathe MSP Sites every day

Create Account - Dataplus X Webflow Template

1. Create Iceberg account

This is the easy part. But you have to use Multi-Factor Authentication because we drink the koolaid

2. Integration with MSP Sites

Press 1 button to authenticate the integration. Boom! Cyber Scores auto enriching leads in your CRM

Iceberg Cyber - Cyber Prospecting Process

3. Send Outreach

Start your LinkedIn automation on Day 1. Use the Cyber Score scripts to send emails. Follow up with a call script

Book a with Mike 📅

...and you can start prospecting less than 6 minutes.

Book a with Mike 📅

Not sure where to start?

Book a meeting with Mike and he'll help you hunt for leads 💪

☕Join a Session

Outbound lead gen built for MSPs to grow their business

For MSPs Under $1M Who Are Tired of Losing Leads to Google Ads

Your referral pipeline has dried up

Google Ads are a bidding war

Your CRM is empty & don't know where to start

Out smart competitors so leads never go to Google.

Outbound is your unfair advantage.

Your competitors are just waiting for inbound leads

Know What to say

Who to say it to

and How to say it

The Cyber Score Outbound Engine

Know who to target with a Done-For-You Dream 200 list

200 local business

CRM Integration

Outcome

Know what to say with your Cyber Score lead magnet

Start a conversation

Build rapport

Collect recon

And how to say it with proven scripts & playbooks

Automated LinkedIn outreach

Find your next event

Make money in the follow-ups

What success looks like

Rapid Onboarding

Conversations are compounding

Booking meetings

Leads are turning into Prospects

Profitable Outbound Machine

What you get with the Cyber Score Outbound Engine

For $299/month you get:

Your Done-with-you Outbound Lead Gen system using the Cyber Score

Bonus for Annual Subscribers:‍Mike will come prospect at your event. For FREE!

Check out the Cyber Score in action!

1. Create Iceberg account

2. Integration with MSP Sites

3. Send Outreach

...and you can start prospecting less than 6 minutes.

Not sure where to start?

Bonus for Annual Subscribers:
‍Mike will come prospect at your event. For FREE!