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How to create lead lists with Snov.io

Learn to use lead lists with the Iceberg Cyber Intel tool to generate cyber scores and connect effectively with prospects.

How to create lead lists with Snov.io
Dec 9, 2025

1. Use Snov.io to Generate Lead List

  • Set Up a Search:
    • Open Snov.io and filter by:
      • Location: ex. Charlotte, North Carolina.
      • Industry: ex. Accountants.
      • Employee Size: ex. 11-50.
Screenshot of the Snov.io interface showing the "Finder" tab with a search for companies in Charlotte, North Carolina, within the "Accounting" industry and with a size range of 11-50 employees. The search results display 64 companies, including "Parsons CPA, PLLC," "Atlas Fund Services," and "Miller McNeish & Breedlove, PLLC." Each company listing includes location, size, and revenue range details, with checkboxes and an "Add to list" option. The left sidebar offers additional tools like "Database Search," "Email Search," and "Domain Search."
  • Generate the List:
    • The tool will search LinkedIn to compile a list of companies matching your criteria.
    • Include details such as company names, websites, industries, LinkedIn pages, employee counts, and phone numbers (if available).
Screenshot of the Snov.io "Leads" tab with a list titled "Accounting Jan 2" containing 64 companies. Options include "Find employee emails" and "Find companies," with a dropdown menu offering actions such as "Export company list," "Rename list," and "Delete list." Company entries include "Lee CPA Inc," "U.S. Tax Prep," and "Pregel USA Inc," with columns for "Website" and "Industry," all listed as "Accounting." The left sidebar highlights the "Companies" section under "Leads."
  • Export as CSV:
    • Download the list to use in further analysis.

2. Import to Iceberg Cyber Sales Intel Tool

  • Create New Campaign and Upload Data to app.icebergcyber.com:
    • Import the CSV into Iceberg Cyber Sales Intel by providing key details like:
      • Company Name
      • Domain
      • Industry
      • Employee Count
  • Run Campaigns:
    • Iceberg processes the data and generates insights, including cyber scores, dark web breaches, and security criteria.
Screenshot of the Iceberg Cyber dashboard displaying a campaign titled "Accountants Charlotte." Summary metrics include 48 companies, 950 breached accounts, an average cyber score of 39%, and 79 recent breaches. The list of companies includes "Parsons CPA, PLLC," "Atlas Fund Services," and "Vance Flouhouse & Garges, PLLC," showing breaches and cyber scores (e.g., 50%). Options for "Add Company," "Bulk," and "Export" are on the top right. The left navigation menu includes "Dashboard," "Lead Magnet," "Cyber Score Card," "Cyber Audit," and "Knowledge Base."

3. Analyze the Results

  • Company-Level Data:
    • View Cyber Scores, SSL certificate status, web application firewalls, and recent dark web breaches.
    • Use breach counts and security gaps to prioritize outreach.
Screenshot of a spreadsheet listing company domains, names, industries (all "Accounting"), locations, phone numbers, cyber scores, and various cybersecurity metrics. Columns include "Website Encryption," "Web App Firewall," "Web Security Settings," "Email Impersonation Protection," "Secure Email Gateway," "Dark Web Inspection," and "# of Breaches." Values such as "Pass," "Fail," and numerical breach counts are highlighted, with breaches in a red-highlighted column.
  • Employee-Level Data:
    • Extract validated email addresses, names, LinkedIn URLs, and job titles.
    • Check for risky emails using email verification tools to avoid hard bounces.
Screenshot of a spreadsheet listing employee details for companies. Columns include "Company Name," "Domain," "Email," "First Name," "Last Name," "Position," "LinkedIn URL," and "Email Status." Data includes examples like "Parsons CPA, PLLC" with positions such as "Director," "Manager," and "Audit Intern," and email statuses marked as "good" or "risky." LinkedIn URLs are provided for most employees. The last row displays data for "Atlas Fund Services."

4. Enhance Outreach with Personalization

  • Prioritize Leads:
    • Focus on companies with significant security issues or recent breaches.
  • Create Personalization Variables:
    • Include specific insights like, “Your company has 63 dark web breaches and a cyber score of 50%.”
  • Optimize Campaigns:
    • Use LinkedIn URLs for direct outreach or validated email addresses for cold email campaigns.
Screenshot of a cybersecurity report for "parsonscpa.com," dated January 2, 2025. Highlights include "63 Dark Web Breaches," a cyber score of 50% displayed on a gauge, and key action items. Issues listed are "Dark Web Email Breaches" (63 breaches out of 20 accounts) and "Email Impersonation Protection" marked as insufficient due to missing DMARC records. A positive item, "Secure Email Gateway," indicates Microsoft Exchange Online Protection is detected. Buttons for "Branding," "Summary," and "Detailed" are at the top right.

5. Export and Refine Data

  • Download campaign results in separate CSVs for:
    • Companies: Cyber scores, breaches, and security gaps.
    • Employees: Contact details and email verification status.
    • Use clean, verified data for LinkedIn or email automation.

Key Tools and Tips

  • Snov.io: Ideal for generating domain and company lists.‍
  • Iceberg Cyber Sales Intel: Provides actionable insights like cyber scores and breach data.‍
  • Verification Tools: Validate risky emails to protect your domain’s reputation.‍
  • Additional Resources: Scrape directories like the Chamber of Commerce for expanded lead lists.

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