🍩 For legit owners committed to hunting - not waiting

Outbound lead gen built for MSPs to grow their business

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The Lead Launch Kit gives you the exact system, list, tools, and coaching we use for our Done-For-You clients. Built out for you in days, not months. The year is already half over. Let's fix that.

692

Face-to-Face Engagements

Hot Leads Generated

196

Active MSPs in the network

4.5x

Weekly LinkedIn Replies

The year is half over. Where are your leads?

You've seen the donut playbook. You know outbound works. You've gotten tons of value from the content. But you're still waiting for the right time, figuring out the tools, or hoping referrals pick back up. Meanwhile your 2026 growth targets are getting further away, not closer.

Your referral pipeline has dried up

Your network got you this far. The phone stopped ringing. Now what?

Don't know where to start

HubSpot, Go High Level, ZoomInfo, Apollo. Too many tools. Too much noise.

No consistent routine

You're too busy running the business to build the system.

This is why most MSP stall between $500k - $1M ARR.

Your Lead Launch jumpstart kit

Six components that eliminate the unknowns and get your outbound engine running fast. No guessing. No figuring it out alone.

HubSpot Setup Done-For-You

We build your entire CRM from scratch. Skip the $1800 HubSpot onboarding fee and just pay $100/seat. No more renting your CRM.

Dream 200 Lead List

We build your curated list of the exact local companies that you want as clients. No wasting $1000 for Zoominfo junk data.

Donut Hunters App

Create maps, driving routes, a finally see where your leads are. Exaclty what we use for our door-to-door campaigns.

Saturday Donut Hunters Club

Exclusive weekly group coaching sessions to discuss wins, rejections, tactics, and hold each other accountable.

Field Tested Scripting

We refined this material over 2000 walk-ins to provide you with exactly what to say to hit consistent conversion and get predictable results.

💯 Cyber Score Lead Magnet

Your branded Cyber Score live on your website & in your hands as printed Score Cards ready to spark convos with leads.

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Your competitors are just waiting for inbound leads

So you can easily out smart them if you have the right strategy. This is how you can own the leads before the ever get to Google

Know What to say

🧲 Use the Cyber Score lead magnet to start convos with leads without pitch-slapping them or feeling salesy.

Who to say it to

Get the contact info for the exact businesses you want as clients. We build your Dream 200 list right inside your CRM.

and How to say it

Get 4.5 convos started weekly using our LinkedIn automation platform. Follow our cold call & cold email scripts.

The Iceberg Lead Launch system

Know who to contact, what to say, and how to reach your Dream 200. Capture the attention of your leads before they ever go to Google Search.

Know who to target with a Done-For-You Dream 200 list

Remove the guesswork of who your leads are. We build your Dream 200 lead list so you know exactly who they are & how to contact them.

200 local business

Right size. Right industry. Right problems.

CRM Integration

We'll put your Dream 200 right into your CRM so you can start hunting outbound in Week 1.

Outcome

So you know every lead in your area that you want to hunt.

Know what to say with your Cyber Score lead magnet

So you can talk to any lead without feeling pushing, salesly, or nervous.

Start a conversation

Whether you're walking in to their office with donuts, at a trade show booth, cold call, or LinkedIn message, you got engaging material to start a conversation.

Build rapport

Help them fix their leaked passwords. Fix their DMARC records. Offer your password manager. Earn trust.

Collect recon

Spark the convo with cyber security, collect recon by asking "who's helping you with this stuff"

What success looks like

These are our clear milestones so you know you’re on track, even before deals close. This is the progress you should expect if you follow the Outbound Engine system.

7 days

Rapid Onboarding

✔ Dream 200 is built into HubSpot
✔ Cyber Score lead magnet goes live
✔ LinkedIn outbound launched

30 days

Conversations are compounding

✔ ~1 new LinkedIn convos daily
✔ First Donut Walk-in routes mapped
✔ Async training completed

90 days

Booking meetings

✔ Booking rapport & recon meetings
✔ 1st leads booking discovery calls
✔ Lead Gen system running without guessing

180 days

Outbound machine

✔ Total Addressable Market mapped
✔ Predictable lead pipeline flowing
✔ Leads call YOU before Google

This is your Launch Kit to start getting leads instead of waiting

Simple and transparent pricing. No lock-in contracts. No agency renting your CRM back to you. Just your system, your leads, your engine.

$2500 one-time Launch fee

We setup your HubSpot CRM specifically for MSPs built from scratch so you can start hunting leads immediately ($2000 value)

We fill your HubSpot CRM with a Dream 200 lead list so you know exactly who to hunt ($1000 value)

We train you on our Donuts Outbound Lead Gen playbook so you know exactly what to say and how to say it to turn strangers into leads like clockwork ($1000 value)

Outbound Lead Gen system built for predictable revenue

Get the flexibility you need to Do-It-Yourself or get a fully mananaged predictable parade of prospects with our Done-For-You program.

Do-It-Yourself

Lead Launch

$299 USD/mon

$429 CAD/mon

We set you up for success. You run the system. Includes a $2500 Launch onboarding fee.

Iceberg Cyber outbound system built on HubSpot CRM (implementation + optimization) ($2000 value)

Cyber Score lead magnet for calls, emails, LinkedIn, & events

Done-for-you Dream 200 lead list ($1000 value)

Donut Hunters Breakfast Club - weekly commitment call (Saturdays)

Scripting, playbook, & video library access - new content added monthly

LinkedIn automated prospecting engine

...and more

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Done-With-You

Lead Launch

$997 USD/mon

$1397 CAD/mon

Everything in DIY plus we coach you through it. Includes a $2500 Launch onboarding fee.

Everything in the Do-It-Yourself system
‍($299 value)

Bi-weekly group coaching sessions: scripting & walk-in to FTA conversion

Bi-weekly HubSpot group coaching calls

On-call experts review walk-in recordings & provide feedback right in your HubSpot

Group chat access - consistent communication with the Iceberg team

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Done-For-You

Lead Launch

Chat with Mike

Invite-only program. We find your Ideal Clients. You close them.

Fully done-for-you match making -we find the best leads in your market

Leads delivered via email - you have 24 hours to accept each FTA

Dedicated account manager for 1:1 sessions

Appointment fee + referral commission

🤫 Request an Invite

Power it up with Add-ons

Available with any plan. Billed separately.

1:1 Coaching & Consulting

Sales strategy, HubSpot strategy, lead gen, sales process, & execution.

Block Rate:
$250/hr - min 5 hour block

Agreement Rate:
$200/hr 12-month commitment

Live Donut Training

We fly a pro Donut Hunter to your city to train you live on the Donuts Playbook.

Rate:
$2,500 USD/day - 2-day minimum

Travel:
We cover all travel expenses

Rent A Hunter

We send a dedicated Donut Hunter to your market for 5 full business days. Fully managed, no oversight needed.

Flat Rate:
$12,000 USD - 5 business days

Guarantee:
Minimum 75 face-to-face engagements

Perks:
We cover all travel expenses. And we buy the donuts 🍩

Check out the Cyber Score in action!

Mike personally flew to 36 cities so far in 2026 with our MSPs to engage with leads. We aren't backseat drivers. These are playbooks built on the front lines

...and you can start prospecting less than 6 minutes.

Schedule Intro Call

Not sure where to start?

Book a meeting with us and we'll help you hunt for leads 💪

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