🍩 For legit owners committed to hunting - not waiting

Outbound lead gen built for MSPs to grow their business

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The Lead Launch Kit gives you the exact system, list, tools, and coaching we use for our Done-For-You clients. Built out for you in days, not months. The year is already half over. Let's fix that.

487

Face-to-Face Engagements

Hot Leads Generated

196

Active MSPs in the network

4.5x

Weekly LinkedIn Replies

The year is half over. Where are your leads?

You've seen the donut playbook. You know outbound works. You've gotten tons of value from the content. But you're still waiting for the right time, figuring out the tools, or hoping referrals pick back up. Meanwhile your 2026 growth targets are getting further away, not closer.

Your referral pipeline has dried up

Your network got you this far. The phone stopped ringing. Now what?

Don't know where to start

HubSpot, Go High Level, ZoomInfo, Apollo. Too many tools. Too much noise.

No consistent routine

You're too busy running the business to build the system.

This is why most MSP stall between $500k - $1M ARR.

Your Lead Launch jumpstart kit

Six components that eliminate the unknowns and get your outbound engine running fast. No guessing. No figuring it out alone.

HubSpot Setup Done-For-You

We build your entire CRM from scratch. Skip the $1800 HubSpot onboarding fee and just pay $100/seat. No more renting your CRM.

Dream 200 Lead List

We build your curated list of the exact local companies that you want as clients. No wasting $1000 for Zoominfo junk data.

Donut Hunters App

Create maps, driving routes, a finally see where your leads are. Exaclty what we use for our door-to-door campaigns.

Saturday Donut Hunters Club

Exclusive weekly group coaching sessions to discuss wins, rejections, tactics, and hold each other accountable.

LinkedIn Outbound Automation

~1 real response from leads every business day with zero effort. We build the list, set up the campaign, and you get the replies.

💯 Cyber Score Lead Magnet

Your branded Cyber Score live on your website & in your hands as printed Score Cards ready to spark convos with leads.

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Your competitors are just waiting for inbound leads

So you can easily out smart them if you have the right strategy. This is how you can own the leads before the ever get to Google

Know What to say

🧲 Use the Cyber Score lead magnet to start convos with leads without pitch-slapping them or feeling salesy.

Who to say it to

Get the contact info for the exact businesses you want as clients. We build your Dream 200 list right inside your CRM.

and How to say it

Get 4.5 convos started weekly using our LinkedIn automation platform. Follow our cold call & cold email scripts.

The Iceberg Lead Launch system

Know who to contact, what to say, and how to reach your Dream 200. Capture the attention of your leads before they ever go to Google Search.

Know who to target with a Done-For-You Dream 200 list

Remove the guesswork of who your leads are. We build your Dream 200 lead list so you know exactly who they are & how to contact them.

200 local business

Right size. Right industry. Right problems.

CRM Integration

We'll put your Dream 200 right into your CRM so you can start hunting outbound in Week 1.

Outcome

So you know every lead in your area that you want to hunt.

Know what to say with your Cyber Score lead magnet

So you can talk to any lead without feeling pushing, salesly, or nervous.

Start a conversation

Whether you're walking in to their office with donuts, at a trade show booth, cold call, or LinkedIn message, you got engaging material to start a conversation.

Build rapport

Help them fix their leaked passwords. Fix their DMARC records. Offer your password manager. Earn trust.

Collect recon

Spark the convo with cyber security, collect recon by asking "who's helping you with this stuff"

And how to say it with proven scripts & playbooks

Simple playbooks that focus on rapport and recon. So you can earn their attention without having to feel rejected 100x a day.

Automated LinkedIn outreach

Start ~1 convo per day with done-with-you LinkedIn automation. We build the campaigns, you talk to leads.

Find your next event

We will find you an event so you can meet your leads without blowing your budget.

Make money in the follow-ups

The money is in the follow-ups so we wrote out exact what you need to say and when to say it to convert leads.

What success looks like

These are our clear milestones so you know you’re on track, even before deals close. This is the progress you should expect if you follow the Outbound Engine system.

7 days

Rapid Onboarding

✔ Dream 200 is built into HubSpot
✔ Cyber Score lead magnet goes live
✔ LinkedIn outbound launched

30 days

Conversations are compounding

✔ ~1 new LinkedIn convos daily
✔ First Donut Walk-in routes mapped
✔ Async training completed

90 days

Booking meetings

✔ Booking rapport & recon meetings
✔ 1st leads booking discovery calls
✔ Lead Gen system running without guessing

180 days

Outbound machine

✔ Total Addressable Market mapped
✔ Predictable lead pipeline flowing
✔ Leads call YOU before Google

This is your Launch Kit to start getting leads instead of waiting

Simple and transparent pricing. No lock-in contracts. No agency renting your CRM back to you. Just your system, your leads, your engine.

$2500 one-time launch fee
+
$299/month outbound engine & coaching

HubSpot CRM specifically for MSPs built from scratch ($1800 value)

Done-for-you Dream 200 lead list inside your CRM ($1000 value)

Beta access to the Donut Hunter app for HubSpot

Cyber Score lead magnet for calls, emails, LinkedIn, & events

Full async training portal to build your confidence

LinkedIn outbound automation setup & launched ($79/mon value)

Outbound coaching & accountability ($500/mon value)

Features comparison.

Here's the breakdown of how we're going to help you get new leads using our Cyber Score outbound prospecting systems.

What you get

Cyber Score lead magnet for calls, emails, LinkedIn, & events

Done-for-you Dream 200 lead list

LinkedIn automated prospecting engine

HubSpot CRM setup for MSPs

Outbound coaching & accountability

Email follow-ups built right into your CRM

Lead hunting training portal access

We come to hunt at an event or do donuts with you

Fully managed Warm Callers to follow up with leads

Done-For-You donut walk-ins

Do-It-Yourself

$299 USD/mon
+ $2500 Launch fee

Done-With-You

$5490 USD/year

Best Value

Done-For-You

$8998 USD/mon

Do-It-Yourself

$299 USD/mon
+ $2500 Launch fee

What you get

Cyber Score lead magnet for calls, emails, LinkedIn, & events

Done-for-you Dream 200 lead list

LinkedIn automated prospecting engine

HubSpot CRM set up for MSPs

Outbound coaching & accountability

Email follow-ups built right into your CRM

Lead hunting training portal access

Done-With-You

$5490 USD/year

Best Value

What you get

Cyber Score lead magnet for calls, emails, LinkedIn, & events

Done-for-you Dream 200 lead list

LinkedIn automated prospecting engine

HubSpot CRM set up for MSPs

Outbound coaching & accountability

Email follow-ups built right into your CRM

Lead hunting training portal access

We come to hunt at an event or do donuts with you

Done-For-You

$8998 USD/mon

What you get

Cyber Score lead magnet for calls, emails, LinkedIn, & events

Prospecting scripts & playbooks

LinkedIn automated prospecting engine

HubSpot CRM set up for MSPs

Outbound coaching & accountability

Email follow-ups built right into your CRM

Lead hunting training portal access

We come to hunt at an event or do donuts with you

Fully managed Warm Callers to follow up with leads

Done-For-You donut walk-ins

Outbound Lead Gen system built for predictable revenue

Get the flexibility you need to Do-It-Yourself or get a fully mananaged predictable parade of prospects with our Done-For-You program.

Do-It-Yourself

Lead Launch

$299 USD/mon

$429 CAD/mon

Get our entire system that we use in our Done-For-You lead gen program. You put in the legwork and keep all the margin

HubSpot CRM setup from scratch ($1800 value)

Cyber Score lead magnet for calls, emails, LinkedIn, & events

Done-for-you Dream 200 lead list ($1000 value)

LinkedIn automated prospecting engine

...and more

Get started

🤔 See how this works

Done-With-You

Lead Launch

$5490 USD/year

Take the shortcut to generating leads by having our team come hunt for leads for you at an event or for a day of cold walk-ins with donuts

Everything in the Do-It-Yourself system
‍($2990 value)

We'll find an event to attract your Dream 200 leads

or we will create the Donut Hunting maps to walk-in to your Dream 200

We come to hunt at an event or donuts with you
‍($5000 value)

And train your team on how to do it

...and more

Get started

Done-For-You

Lead Launch

$8998 USD/mon

Invite-only program. Mike comes to hunt leads for you then our Warm Callers convert them into Qualified First Time Appointments.

Fully done-for-you door-to-door lead gen targeting your Dream 200 in your city
‍($10,000/mon value)

Fully managed Warm Callers to nurture and convert leads
‍($3500/mon value)

Done-For-You lead lists, contact enrichment, lead prioritizing
‍($2000/mon value)

Dedicated 1:1 expert Lead Gen coaching
‍($1000/mon value)

Fully managed HubSpot CRM
‍($1000/mon value)

Lead funnel reporting
‍($500/mon value)

Join the MSPs that have generated insane numbers of face-to-face qualified leads

🤫 Request an Invite

Check out the Cyber Score in action!

Mike personally flew to 47 prospecting events with our MSPs in 2025 to engage with leads. We aren't backseat drivers. These are playbooks built on the front lines

...and you can start prospecting less than 6 minutes.

Schedule Intro Call

Not sure where to start?

Book a meeting with us and we'll help you hunt for leads 💪

☕Join a Session

Outbound lead gen built for MSPs to grow their business

Face-to-Face Engagements

Hot Leads Generated

Active MSPs in the network

Weekly LinkedIn Replies

The year is half over. Where are your leads?

Your referral pipeline has dried up

Don't know where to start

No consistent routine

Your Lead Launch jumpstart kit

HubSpot Setup Done-For-You

Dream 200 Lead List

Donut Hunters App

Saturday Donut Hunters Club

LinkedIn Outbound Automation

💯 Cyber Score Lead Magnet

Your competitors are just waiting for inbound leads

Know What to say

Who to say it to

and How to say it

The Iceberg Lead Launch system

Know who to target with a Done-For-You Dream 200 list

200 local business

CRM Integration

Outcome

Know what to say with your Cyber Score lead magnet

Start a conversation

Build rapport

Collect recon

And how to say it with proven scripts & playbooks

Automated LinkedIn outreach

Find your next event

Make money in the follow-ups

What success looks like

Rapid Onboarding

Conversations are compounding

Booking meetings

Outbound machine

This is your Launch Kit to start getting leads instead of waiting

$2500 one-time launch fee+$299/month outbound engine & coaching

Features comparison.

Do-It-Yourself

Done-With-You

Done-For-You

Do-It-Yourself

Done-With-You

Done-For-You

Outbound Lead Gen system built for predictable revenue

Do-It-Yourself

Done-With-You

Done-For-You

Check out the Cyber Score in action!

...and you can start prospecting less than 6 minutes.

Not sure where to start?

$2500 one-time launch fee
+
$299/month outbound engine & coaching